Our Mission

At Merchkids, we are here to spark children's imaginations.

By bringing together Warner Bros. and Universal's most beloved characters with lights, sounds, and bubbles, we make playtime more colorful, safe, and unforgettable.

We instill confidence in families with our high-quality and durable products, transforming every child's playtime into a special memory filled with laughter and happiness.

Our Vision

Our vision is to be a leading global brand of licensed children's products. Through partnerships with Warner Bros. and Universal, we bring beloved characters into children's play with safe and innovative products.

Being present in every home, every celebration, and every playtime, we aim to transform simple moments into unforgettable memories.