Our Mission

At Merchkids, we are here to spark children’s imagination.
By bringing together Warner Bros. and Universal’s most beloved characters with light, sound, and bubbles, we make playtime more colorful, safe, and unforgettable.
With our high-quality and durable products, we provide parents with peace of mind while turning every moment of play into a special memory filled with laughter and joy.

Our Vision

Our vision is to become a global leader in licensed children’s products.
Through our partnerships with Warner Bros. and Universal, we bring beloved characters into children’s play with safe and innovative products.
By being present in every home, every celebration, and every playtime, we aim to transform simple moments into unforgettable memories.